Irish Broadcaster TG4 Chooses Telestream FlipFactory TrafficManager to Improve Commercial Workflow
TG4 becomes first European customer for FlipFactory TrafficManager; integration with Adstream Digital Delivery Service
Telestream, the leading provider of media encoding and workflow solutions for the broadcast industry, today announced that TG4, Ireland 's national television channel, is the company's first European customer for its FlipFactory TrafficManager commercial workflow automation application. Following successful deployment in the United States , TG4's implementation becomes the first in Europe to utilize Telestream's FlipFactory TrafficManager with new digital delivery services from Adstream. Together, the Telestream and Adstream solution enables TG4 to integrate their current Adstream digital delivery system with a fully automated, all-digital workflow for the receipt and ingest of commercials at their broadcast facility.
"The beauty of the new technology is the advanced level of automation and operational efficiency it provides us," said Neil Keaveney at TG4. "Now we can receive commercials, news packages, promos, etc. digitally without having to go to tape. The entire workflow is seamless, from receipt to playout. It drastically reduces the steps involved, and the need for operator intervention, which saves us time and money. Operational staff are obviously delighted with the elimination of one of the more mundane aspects of their job."
Adstream, a leading provider of online advertising production and delivery services targeting UK , Ireland and Australia , utilizes Telestream's FlipFactory universal transcoding application at their materials preparation facilities in London and Sydney to encode media files to a common format for delivery to catch servers located at the broadcast sites. TG4, the Irish-language public broadcaster and one of the most cost-efficient stations in Europe , wished to take advantage of the new Adstream digital delivery service.
TG4 ordered Telestream's FlipFactory TrafficManager from Irish distributor, John Roche at Eurotek Ireland Ltd., to automate their commercial ingest operation. As a result of this order, Telestream developed a software plug-in which monitors the Adstream catch server to automatically detect the arrival of new commercials, extract appropriate metadata, and deliver the information to the station's traffic application.
"Telestream's FlipFactory TrafficManager fulfills an important part of the commercial content delivery workflow for our broadcast customers," said Andy Jones, Chief Technology Officer at Adstream. "Telestream integration extends our digital delivery to provide automated media ingest from our servers, including format transcoding, critical metadata extraction, and media and metadata file transfer to destination devices."
At TG4, once their traffic operator has accepted the commercial, FlipFactory TrafficManager automatically transcodes the media file into the format used by their Profile broadcast server, and it notifies their OmniBus automation system that the new clip is ready for play out.